DFI Produce Goes Digital

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We are constantly testing ways to make farm products more accessible to the surrounding community. With so many arms of society grabbing for our attention, how do we create value and make it easier for people to buy fresh produce? Last month, the idea for an online farm stand came into fruition, and was launched through the UNR’s online marketplace. The idea of the online farm stand is to create an easy and convenient way for the University community to support student grown produce. As an urban farm in the 21st century, the ability to offer customized farm stand boxes with the click of a button became our next step in progressing as an agribusiness. With this virtual farm stand, we are also able to test out the behind-the-scenes logistics that occur with this type of operation so that we can better communicate with industry on the costs that occur with investing in the technology. It is just one more way that we can help Nevada farmers become more competitive in the agriculture industry. Check out our online farm stand here where the fruits, veggies, and herbs change from week to week!